Customer Shopping Trends Analysis

Explore the fascinating realm of retail analysis with our latest project on Kaggle! I’ve dived deep into customer shopping trends using SQL, uncovering valuable insights into purchase behavior, subscription trends, payment preferences, and more. You can download the pdf version here.

The dataset includes the following key characteristics:

Customer demographics: Age, Gender Purchase details: Item purchased, purchase amount, category, location, season Customer Behavior: Review ratings, subscription status, payment methods Transaction History: Previous purchases, purchase frequency Other relevant attributes: Size, color, shipping type, discounts applied, promo codes used

Our goal with this data set is to perform in-depth analysis to understand customer preferences, identify key drivers of purchase behavior, and provide companies with valuable insights for strategic decision-making and marketing initiatives.